Blog

“Use Business Storytelling to create impact,” you heard somewhere. “Changing, influencing, inspiring, storytelling works!” But watch out! A lot can go wrong when you tell a story at work. Before you have that desired impact, your audience goes through a few steps. First, they have to want to hear your story at all. Second, they… Lees verder

You often see it in TED talks. The speaker suddenly says “Let me tell you a story. A few years ago…” and then comes up with something that has nothing of a remotely powerful story. What a missed opportunity! The audience drops out Let Me Tell You a Story has become a cliché. One speaker after… Lees verder